Speculation, Serendipity and Studio Anybody

By Lisa Grocott
MIT Press, 2004

To state that I once hated graphic design is neither, provocative nor original. Many graphic designers before me, have felt the physical and creative malaise I experienced after twelve-hour days of mouse-clicking week in, week out. This chapter describes the creative equivalent of a recovery program for disenchanted designers. This story narrates how my colleagues and I conceived of an ongoing research project, that positioned our studio practice as the research subject, our professional dissatisfaction as the primary issue and calling for creative speculation within the workplace as our key argument.

Speculation, Serendipity, and Studio Anybody